Our story

We’re Ava, Jenny, and Diana—three friends balancing work, parenting, the pressure to be “perfect and productive”… and way too many screens.

We wanted something that felt freeing, tactile, and deeply human. So we turned to what always brought us joy: making art together.

It began with simple watercolor blobs in the backyard. We laughed at what we saw in them—a dancing potato here, a sleepy llama there—and something clicked.

Those blobs became a handmade deck. The deck turned into playtests. And before long, Wabi Blobi was born—a playful way to unplug, doodle, and rediscover the joy of creating (no art skills required).

Our values

  • Creativity

    With a blob as your starting point, there are no mistakes, just possibilities waiting to surprise you.

  • Connection

    Life feels better when we share it. Play with friends and family, or doodle solo and send your creation to someone you love. Connect however you like.

  • Joy

    Joy doesn’t have to be big. A silly doodle, a shared giggle, or a postcard in the mail can turn an ordinary moment into something meaningful.